December 30, 2013

Italian distributor apologizes for ‘Slave’ posters

Posters were attacked as racist for featuring Brad Pitt and Michael Fassbender, despite their relatively minor roles, and not the film’s star, Chiwetel Ejiofor.

The Associated Press

MILAN – The Italian distributor of the film ‘’12 Years A Slave” has apologized for promotional posters attacked as racist for featuring Brad Pitt and Michael Fassbender, despite their relatively minor roles, and not the film’s star, Chiwetel Ejiofor.

click image to enlarge

This image released by Fox Searchlight shows Michael Fassbender, left, Lupita Nyong'o and Chiwetel Ejiofor, right, in a scene from "12 Years A Slave." Fassbender was nominated for a Golden Globe for best supporting actor in a motion picture, Nyong'o was nominated for best supporting actress in a motion picture and Ejiofor was nominated for best actor in a motion picture drama for their roles in the film on Thursday, Dec. 12, 2013. The film was also nominated for best drama. The 71st annual Golden Globes will air on Sunday, Jan. 12.(AP Photo/Fox Searchlight, Francois Duhamel)

The Associated Press

BIM Distribuzione said in a statement Monday the ‘’inappropriate materials have now been withdrawn” and expressed ‘’regret any distraction this incident may have caused.” BIM said the new posters feature only Ejiofor, who has been nominated for a Golden Globe for his portrayal of a freed black man who is abducted and sold into slavery.

The distributor said the posters featuring Pitt and Fassbender were aimed at ‘’giving wide representation of what is told in the film itself.”

The film by director Steve McQueen opens in February in Italy.

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