Wednesday, May 22, 2013
By Meredith Goad firstname.lastname@example.org
and Avery Yale Kamila email@example.com
As election returns rolled in Tuesday night and it became clear that Question 1 would pass, Jason Sandifer quickly went online and purchased the domain name gaymainewedding.com.
Sandifer and his wife, Emilie Sommer, own Emilie Inc., a wedding photography company in Cumberland Foreside that handled 60 weddings this year, 90 percent of them involving couples from out of state.
They also are revamping their marketing materials.
"It's so common to say 'bride and groom,'" Sommer said. "We've changed everything to 'our couples' and 'our clients.'" Sandifer and Summer are banking on the legalization of same-sex marriage in Maine to provide a boost to their business. They're hoping that when gay couples hold a wedding here, they will be hiring Emilie Inc. to document their happily-ever-after moments.
"Maine is a hot-spot destination location for weddings," said Emilie Sommer. "(The new law is) going to do tremendous things for the wedding business in Maine."
As soon as election results were announced Tuesday night, businesses throughout Maine began positioning themselves to take advantage of the increased opportunities that will come with the legalization of same-sex marriage. They are reconsidering how they market their services and scrambling to launch new websites or make their current ones more gay-friendly.
The approval of same-sex marriage is expected to unleash a lot of pent-up demand as gay couples who live in the state head to the altar for the first time or to renew their vows and make their commitment legally binding.
Out-of-state couples also are expected to flock to the state for destination weddings that capture what Portland wedding planner Diane York calls the "mystique" of Maine.
"It's really going to impact the industry tremendously, and not only with the weddings," York said. "When you have a destination wedding, you have many people that come for a three-day weekend, which means hotel accommodations. So as a whole, it's going to be very good for Maine, I think."
Maine businesses are hoping that legalization of same-sex marriage here will have an effect similar to what happened in Massachusetts, where gay couples have been allowed to marry legally since 2007.
Marriage licenses in Massachusetts aren't tracked by whether they're for gay or straight couples, but Betsy Wall, director of the Massachusetts Office of Travel & Tourism, said the state has seen an increase in gay marriages over same-sex commitment ceremonies.
"It's been another nice way we've been able to attract visitors," Wall said.
Noting that lesbian, gay, bisexual and transgender "travel in the United States is considered a $70 billion annual business," Wall said her department maintains a website devoted to gay travelers.
With more New England states legalizing same-sex marriage, it may dilute the number of out-of-state couples who choose to get married in any particular state, Wall said; but she added that it also adds to New England's allure as a whole.
"I think it's great for New England to have so many states that are welcoming in this way," Wall said.
While it's difficult to attach a figure to the potential economic effect same-sex marriages will have on Maine, businesses and tourism bureaus are excited about the prospect of the potential for a boost in revenue coming to everything from retail businesses and restaurants to hotels and tourist attractions.
York said the average cost of a wedding in Maine with 120 guests is $23,000; the national average is $27,000. Destination weddings can push that figure up to $75,000 to $100,000, said Barbara Whitten, president of the Greater Portland Convention and Visitors Bureau.
"I think we would probably gain also in the honeymooning side of things," Whitten said. "Maine is a beautiful place to honeymoon. People like to go where they feel comfortable and where they feel welcome, and I think that sends a message not only for weddings but for honeymoons."
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